I. Business Strategy
II. Data & Analytics
- Developing Robust Analytics for Your Organization
- Google Tag Manager (GTM)
- Google Analytics
- Deepening User Insight: Scroll Tracking, Heatmaps, and Session Recording
- Bringing It All Together: Dashboarding with Google Data Studio
III. User Acquisition
SEO: Technical Factors
- Technical Code and Server Level Variables
- Optimizing Site Structure
- Additional Considerations: WCAG Compliance and Downtime
SEO: Content Development
- Developing SEO Optimized Content
- Competing Successfully in SEO
- Researching Keywords and Competitors
- Optimizing On-Page SEO
- Local/International SEO
- Iterative SEO Improvement
IV. Maximizing Customer Value
- What is Split Testing?
- Why Test?
- Developing Effective CRO Tests: Part 1
- Developing Effective CRO Tests: Part 2
- The Iterative Testing Process
V. Media Buying
VI. Case Studies
- A/B Testing Design to Drive App Store Downloads
- Updating IP and Domain Strategy to Increase Traffic
- Driving Organic Traffic and Sales Conversion with Data Driven Landing Page Strategy
- Linking E-commerce and Media Strategy Optimization with Exploratory Data Analysis