How do I get my website more (and better) traffic?
SEO consists of two focus areas:
- Tasks for software developers
- Tasks for content developers and outreach specialists.
The first group relates to implementation of website code and best practices for presenting your site’s content and structure to search engines.
The second group relates to developing high value, long-tail search targeted content and working with other online entities. Together, they ensure strategic communication is given a reliable infrastructure and content for continual, iterative testing driven by insight from user data.
In the following articles we will provide guidance on both areas of SEO, technical and content, along with specific key factors and considerations for successfully implementing each.