Getting this right hasn’t changed in 20 years. While spammy tactics have come and gone, Google continues to value strong, clearly-organized content.
Ensure your content development is producing strategically aligned title tags, meta descriptions and other technical elements. Fortunately, this is not controversial and research should inform your efforts accordingly.
For some of our clients we’ve written over 100K words with impacts upward or 50% YOY growth. While tending to the particulars of implementation and generating copy can be a lot of effort, getting this piece right is perennially useful and cuts through confusion around SEO.
In the following articles we’ll cover the core elements team needs to get right.