Integrating Google My Business

by Brian Toomey, JB Analytics CEO

What it is

The Google My Business listing provides an additional click path for users to enter the site on the search results page.

Why it matters

We want to control as many of the types (organic, map, My Business, and reviews) as possible to present a unified and optimal digital presence. Differentiating this source can improve clarity of data and provide insight into engagement.  

What to do

  • Add UTM parameters to the end of the website set in the Google My Business profile. 

Happier Users & More Traffic

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