What it is
The Google My Business listing provides an additional click path for users to enter the site on the search results page.
Why it matters
We want to control as many of the types (organic, map, My Business, and reviews) as possible to present a unified and optimal digital presence. Differentiating this source can improve clarity of data and provide insight into engagement.
What to do
- Add UTM parameters to the end of the website set in the Google My Business profile.