What it is
The Google My Business listing provides an additional click path for users to enter the site on the search results page.
![](https://jbwebanalytics.com/wp-content/uploads/2015/12/googlemybusiness.jpg)
Why it matters
We want to control as many of the types (organic, map, My Business, and reviews) as possible to present a unified and optimal digital presence. Differentiating this source can improve clarity of data and provide insight into engagement.
What to do
- Add UTM parameters to the end of the website set in the Google My Business profile.