JB Articles

Competitor Link Analysis and Link Hubs

Competitor Link Analysis

We consistently find the most useful metric of social link authority to be ‘Linking C Blocks.’ This is the total number of class C IP blocks linking across the entire domain, where Class C is analogous to an area code in a phone number. This is a good joint measure of link reach and variance.

Keyword Phrases: Making Use of the Long Tail

What is this long tail I hear so much about?

Our custom-built tool allowing us to programmatically analyze keyword history to find long tail landing page and copy targets. Uncovering such opportunities is key, because 70% of Google queries ultimately leading to a sale are driven by multiple word queries from the ‘long tail’ of the distribution.

Page Title & Tag

Keyword rich, user-focused landing pages are the foundation of good onsite SEO. Aside from body text, there are a few specific on-page ranking factors that are strong ranking factors.

Headings, Meta Descriptions & Alt Image Tags for On-Page SEO

What it is

HTML provides a way of signaling what content is a primary header (h1), secondary header (h2) and so on down the hierarchy as needed (h3, h4, h5, etc.). This is used in styling web pages as well as giving search engines an understanding of the structure of your page’s content.

Copywriting for SEO Success

As the bulk of the written content on your site, well written, informative copy text is the key to SEO success. Not only does it allow search engines to gain a much deeper understanding of what the page and the overall site are about and provide crucial backup for the descriptive keywords used in page titles and headings, but it also opens up the rich potential of long-tail traffic. 

The Iterative Testing Process

What do we need to get ready to test?

1. Install split testing software. We usually recommend Visual Website Optimizer and can run tests through our account so you don’t need to worry about that.
2. Make sure analytics is working, and goals tracking properly so test results can be meaningfully quantified.

Developing Effective CRO Tests: Part II

Developing Effective CRO Tests: Part I

Start with known issues – and if you don’t know where the friction points in your process are, find out! Almost all sites have some form of data collecting, for example through Google Analytics. 

Why Split Test?

At the top line, we test because It makes more money for your business. Period. 

We are all wrong more often than we think. Especially people that don’t think they are wrong –  are more often than they think. 

What is Split Testing?

Split testing has been around a lot longer than websites. The first example of a split test experiment we’ve found was actually pirates (or Dr. James Lind, but it’s cooler if you say pirates) putting limes into the rum on some ships and not on others, so see whether the lime helped prevent scurvy or not.