In truth, digital strategy is both art and science. While there seems to be a wide ranging misperception that “optimization” in digital market is more like a technical science than a creative discipline, we find that both halves are needed. To do digital strategy right you need to combine elements of branding, business intelligence, technical savvy and design excellence. Drop any one of those, and your strategy will be off.
Before diving into the detailed and wide ranging work we undertake, like data analytics, SEO, and using paid media to drive business results, a foundation must be built. Before anything else we need to know the answer to a core strategic question: — What are we optimizing for?
In a lot of ways B2B web marketing is the same as B2C. To get and benefit from high quality traffic, you’ll still need the basics:
* Clean code, mobile friendly responsive design, and fast load times
* Optimized page titles, tags, and text
* Well-written content that provides value to the reader
* Clear navigation and good user experience.
But understanding the differences between B2C and B2B can translate into big financial payoffs.
When browsing the internet, we all want the websites we use to load immediately. We love websites that appear in a snap and respond as if they are reading our minds. On the flip side, we have no patience for laggy, bloated pages with long delays.
However, businesses updating their websites rarely prioritize improving the speed of their site by decreasing page load times.
How do we write web content that ranks highly on Google and other search engines? How do we write keyword-rich content for the web? These are among the first questions businesses ask when building a new website or updating their old pages.