JB Articles

3 Ways B2B Web Marketing Is Different

In a lot of ways B2B web marketing is the same as B2C. To get and benefit from high quality traffic, you’ll still need the basics:

* Clean code, mobile friendly responsive design, and fast load times
* Optimized page titles, tags, and text
* Well-written content that provides value to the reader
* Clear navigation and good user experience.

But understanding the differences between B2C and B2B can translate into big financial payoffs.

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A Faster Site Leads to Higher Search Ranks, More Conversions

When browsing the internet, we all want the websites we use to load immediately. We love websites that appear in a snap and respond as if they are reading our minds. On the flip side, we have no patience for laggy, bloated pages with long delays.

However, businesses updating their websites rarely prioritize improving the speed of their site by decreasing page load times.

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How Long Tail Search Can Increase Traffic

How do we write web content that ranks highly on Google and other search engines? How do we write keyword-rich content for the web? These are among the first questions businesses ask when building a new website or updating their old pages.

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