Structured data
What it is
Structured Data markup allows you to provide search engines with content level organizational information. (see examples below).
Example: PERSON MARKUP | Education, Nickname, Birth Date
![Search result showing Bill Nye title, link to bibliography](https://jbwebanalytics.com/wp-content/uploads/2019/11/Example-from-SERP.png)
Example: EVENT Markup | Event date, Event Name, etc.
![Screenshot showing SERP result of Events for Science Live](https://jbwebanalytics.com/wp-content/uploads/2019/11/Example-of-Event-SERP-1024x249.png)
Why it matters
Making use of structured data help search engines parse content and display it inline in search engine results pages, leading to richer and more interesting results that usually see higher click through rates.
What to do
- Make use of markup such as JSON-LD or schema.org.
- Implement the School or High School markup on the homepage or in the sitewide footer.
- Consider additional application areas such as:
![](https://jbwebanalytics.com/wp-content/uploads/2019/03/Amy-Zhang.jpg)
Render checking
What it is
The process of using online tools to see how your page is being rendered by a search engine.
Why it matters
Render checking through Search Console helps identify issues Googlebot may be having parsing a given page on your website, either in terms of content that is missing or errors the page is producing.
What to do
Address issues as needed discovered via render check.