Jess is the resident implementation specialist. With a PhD in data mining and mathematics, Jess programs in Perl and loves to poke around in data. She also knows enough front-end design to run great split tests. She has close to a decade of experience combining SEO, SEM paid media and conversion testing to drive sales, leads and overall business wins. She is also an expert in Google Analytics and related web metrics tools, and offers training at colleges around the UK in web analytics. An avid outdoor adventurer, when not at work she can be found trekking, climbing or surfing in and around South Wales.