Optimizing On-Page SEO
Keyword rich, user-focused landing pages are the foundation of good onsite SEO. Aside from body text, there are a few specific on-page ranking factors that are strong ranking factors.
Continue Reading...JB Articles
Research: Keywords & Competitors
Continue Reading...Developing SEO Optimized Content
Continue Reading...Optimizing Site Structure
Continue Reading...Google Analytics
Google Analytics is a great free tool from Google. While JavaScript tracking is not perfect, Google has eyes all over the web, making this a great industry leading tool for a good price.
Continue Reading...Linking E-commerce and Media Strategy Optimization with Exploratory Data Analysis
We were approached by a national TV network to research e-commerce sales patterns and see where and how media buying strategy could be improved. We were only supplied with e-commerce checkout data and encouraged to explore for hidden insights. What we found was surprising…
Continue Reading...A/B Testing Design to Drive App Store Downloads
GasBuddy.com, the leading service provider for crowd sourced gas prices and operator of a top mobile app, approached us to help understand and improve underperforming content. While we ran an extensive suite of tests addressing multiple KPIs, this case study focuses on a test to drive more traffic to the App stores for application downloads.
Continue Reading...Driving Organic Traffic and Sales Conversion with Data Driven Landing Page Strategy
When Dayspring Pens, a 25 year old e-commerce company, came under new management, the company’s President, Daniel Whitehouse reached out to us to help improve the site’s performance. In addition to increasing conversion rate, our primary goal was to increase site wide organic traffic.
Continue Reading...JB Analytics Playbook
At JB Analytics, we are data obsessed and aim to create happier users and more traffic. We’re experts at optimizing to business needs and have created a Playbook to help our clients better understand what we do. Browse the table of contents to learn more.
Continue Reading...Ecommerce Tracking
If users can make purchases on your site, it’s important to know when this happens and who it is that is making the transaction. Correct cross-domain tracking (see above) can be important here but we also very strongly recommend ecommerce tracking. This means that not only is the transaction recorded but also the amount and what was bought.
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Brian Toomey, Founder, CEO
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