Although we can (and frequently do) provide full-service analytics and digital marketing packages, we are also training providers. If your budget is tight or you want to acquire in-house expertise in web analytics, SEO, conversion rate optimization or AdWords management, training is often a very good option.
All JB Analytics courses are provided by experienced trainers with extremely deep expertise in their chosen fields. Ongoing mentorship is also available—you needn’t feel alone when starting out in a complex area, or when trying to lift your game to a higher level.
Each session is tailored to the client, and can be provided online or in person (in the UK or New England, or elsewhere by arrangement) but here are some of the regular courses we provide:
Half or full day Google Analytics workshop
We call this a workshop because it’s very interactive (as well as being our most popular course). All participants should have access to their own screen as well as watching what is happening on the trainer’s. Together we’ll explore what all this Google Analytics data really means. You’ll learn how to extract actionable insights, how to report back to others and how to identify problem areas.
In addition to going through what all the key metrics mean, what’s available as standard and where to find the kind of data needed to answer your questions, we cover the construction of custom segments and reports, dashboards and the definition of goals, funnels and events. For more advanced participants, we can also include an introduction to Google Tag Manager, cross-domain tracking and other more complex subjects.
> @globalroo: Excellent data analysis and general uber-y from @Jess_Spate @CardiffUniCPD yesterday. Hearty thanks for the analytics instruction. #ff
Full Day SEO Course
Although you can’t learn everything there is to learn about SEO in a single day, you can get a good grasp of the basics: how to research keywords, how to optimize an individual page and write appropriate content, and how to build site authority using linkbuilding and simple social media.
We tailor content and discussion to your industry and if you already have one, your site. Ongoing support is always offered after the course, to make sure clients find their way into SEO as quickly and easily as possible whether working towards a career in agency SEO or on just one site in-house.
> @KatyTutt: Got a big to-do list after excellent #seo training with @jess_spate but @shopatnicholls are on the case!
Half day linkbuilding course
Building links is incredibly important, but it’s also done badly more often than not. Over the course of this workshop, we’ll show you how professionals build high-quality links. We’ll also show you some of the dirty tricks lazy linkbuilders use and outline why they aren’t a good idea and how you can keep risk to a minimum.
Our linkbuilding training includes sign-up to useful services, an introduction to handy free software and a module on keeping track of progress. We’ll discuss where the best opportunities are likely to be in your particular area and how to go about getting them. You should leave the course ready and able to start building up your site’s authority with relevant, quality links from good sources.
Full or Half Day Social Media Course
We offer this course at an introductory (half day) level or as a deeper full day option. Topics include post mix, generating and finding content for social sharing, starting and finding conversations, and which medium (Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google Plus, Weibo…) is most appropriate for which products, services, and campaign styles.
The full day social media workshop also includes a module on monitoring progress and competitor activity with free software. As with all the courses, participants get a handout to keep.
2-Hour Writing for the Web Course
This one covers the basics for copywriters and bloggers: everything you need to know to create SEO-friendly content, formatting and where to find trending topics. We also touch on how to promote and conversion-optimize blog content.
